As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. By following a few simple best practices, fresh mushrooms can be a transaction builder at retail and produce a halo effect on the entire produce department.

Three Years of Rising Sales

2010 year-end results are in: Fresh mushrooms sales in pounds increased by 3.0% from 2009 to 2010.

At this time last year, fresh mushrooms experienced a 7.7% jump in sales in pounds from 2008 to 2009. With 2010 considered, fresh mushrooms have sustained significant year-over-year sales growth for three years. Fresh mushroom sales also continue to outpace the produce category sales as a whole.

The following resources are available to help you promote mushrooms:

• Grilling tips
• Versatility fact sheet
• Health and Wellness retailer fact sheet
• Make Room for Mushrooms brochure (To order copies of the  brochure, contact the Council at (408) 432-7210 or info@mushroomcouncil.org)
• Share the Secret handout
• Mushroom Download retailer fact sheet

Find our most recent retail newsletter here:
Retail Newsletter 1Q – April 2012

Click here to view an archive of our newsletters developed specifically for retailers that highlight best practices and innovative ways to increase mushroom sales at retail.