If you’re an avid mushroom eater, you’ve probably already noticed that mushrooms look a little different at the grocery store lately. Mushrooms will be looking “pretty in pink,” thanks to their special pink packaging through the month of October. Today kicks off National Breast Cancer Awareness month, and mushroom growers are proud to help build awareness about the importance of research in the fight against this disease.

Headlines have been praising the Mighty Mushroom in the fight against breast cancer. The Bon Appétit October issue featured a phenomenal recap of the science taking place at City of Hope, one of the nation’s leading cancer research and treatment centers.

Since 2002, the mushroom industry has worked with City of Hope to award more than $700,000 in grants for lab studies and pilot clinical trials exploring the potential effects of mushrooms on breast cancer. This year is no exception; the Council is honored to provide another $50,000 for extended studies as part of the promotion this fall.

You can help make a difference! Visit www.CityofHope.org to make a donation in honor of a loved one. Stay tuned to the Channel, Facebook and Twitter for more ways you can think, eat and act PINK throughout the month!