Help Drive Healthy Sales with Fresh Mushroom Promotions

Once again, sustained sales growth data shows that fresh mushrooms are experiencing strong consumer demand at retail, with increased growth in crop sales, as well as the dollar value of those sales. Fall is the perfect time to promote the health benefits of this superfood, while providing consumers with ideas for incorporating fresh mushrooms into traditional fall meals. Read on to learn more about sales results, fall promotion ideas and consumer insights from the Mushroom Council’s search engine marketing campaign.

To view a printable handout, please click here. And don't forget, additional retail sales materials are available here.

Catering to Healthful Consumers with Fresh Mushroom Recipes

Since the U.S. Department of Agriculture now recommends that half of all breakfast, lunch and dinner plates be filled with fruits and vegetables, retailers should help consumers fulfill their nutrition goals and back-to-school dietary needs by featuring nutritious recipes alongside fresh mushroom displays. Put a healthy spin on a convenient and delicious family favorite with this recipe for grilled portabella pizzas. Read more >>

Mushrooms Harvest Retail Rewards

Mushrooms’ rich flavor and hearty texture provide the perfect balance of taste and nutrition, making them an easy choice for consumers looking to add something special to their fall meals. Retailers can take advantage of shoppers’ seasonal palates by promoting fresh mushrooms to round out their breakfast, lunch, snack and dinner dishes. Here are a few considerations to help carry produce promotions through the autumn months. Read more >>
Consumers’ Online Behavior Reveals In-Store Opportunities

The average American spends more than 60 hours per month online, presenting a major opportunity for retailers to connect with audiences using the social media outlets they most frequent. Understanding consumer behaviors in the digital space can help retailers identify consumer retail habits – and use these insights to help increase patronage in the grocery store. Read more >>
Consumer Demand for Fresh Mushrooms and Retail Sales Continue to Grow Across Variety

This quarter’s sustained sales growth shows that fresh mushrooms are experiencing strong consumer demand at retail, with substantial growth in both dollars and volume sold this summer. Findings from the National Agricultural Statistics Service’s annual crop report also shows significant growth in crop sales, as well as the value of those sales. Read more >>