Maximizing Mushroom Momentum into the New Year

Fresh mushrooms are one of the highest profit-per-square foot items in the entire produce department, and they can be leveraged to help retailers see a lift in overall store sales. Kick-start the new year by catering to consumer demand and ensure that your mushroom display is stocked with the right varieties of fresh mushrooms. It's also a great time to educate consumers on mushrooms’ many nutritional benefits. Read on to discover the many reasons why mushrooms are the hidden treasure of the produce department.

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Mushrooms Help the Produce Department Drive Grocery Sales

Mushroom sales result in grocery sales success - this is evident based on findings from the most recent United Fresh, Fresh Facts on Retail quarterly report. In fact, they are among seven of the top ten vegetable categories that experienced dollar and volume growth for the second quarter of the year, significantly contributing to produce gains. Read more >>

Fresh Mushrooms Lead the Produce Pack

Consumer interest in fresh mushrooms is up, and retailers can capitalize on this by promoting mushrooms as a nutritious and versatile pantry staple this is easily incorporated into everyday meals now, and in the New Year. Read more >>
Translating the Mushroom Display into Added Sales

Merchandising mushrooms to provide consumers with enough variety, and the RIGHT variety, is an art and science. Retailers should kick off the New Year by refreshing their mushroom assortment and displays to enhance the success of top sellers. Read more >>

Marketing Mushrooms to Increase Veggie Consumption

Even though mushroom sales are up, overall vegetable consumption among adults is down, according to recent Centers for Disease Control findings. Retailers can use fresh mushrooms to help make produce consumption easy for shoppers, because they are fast and easy to prepare, available year round and there is a suite of mushroom selling tools that retailers can use to educate customers.Read more >>