Opportunities Abound for Continuing Mushroom Sales Growth

Increased sales during the four-week time period ending March 27, 2011 illustrate a growing customer base for fresh mushrooms, with shoppers purchasing more mushrooms in more varieties. Just in time for summer, retailers can capitalize on increasing consumer demand through in-store promotions that demonstrate fresh mushrooms' versatility and convenience. In addition to summer grilling promotions, retailers can gain critical insights from in-store registered dietitians and begin preparing for the third annual City of Hope "Pink" promotion this October. With these sales and marketing tactics on the horizon, retailers have more opportunities to increase fresh mushroom sales this season.

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Strengthen Customer Relations during Third Annual "Pink" Promotion

For the third October in a row, the mushroom industry will go "Pink" with City of Hope – one of the nation's leading cancer research treatment and education centers – to support Breast Cancer Awareness Month. During October pink mushroom tills will help promote sales and strengthen customer relations by highlighting an issue important to consumers. Read more >>

Sales of Mushroom Varieties Demonstrate Growing Customer Base

During the four-week time period ending March 27, 2011, fresh mushrooms outperformed last year's sales numbers, with increases of 5.4 percent in sales in dollars and 2.5 percent in pounds sold. Increased demand for mushrooms other than white buttons exhibits a growing customer base across varieties at retail, and this period’s increased sales of pre-sliced mushrooms suggest that customers are asking for convenience and variety. Read more >>
Fire Up Sales through Summer Grilling Promotions

From Memorial Day to Labor Day, the heat of the grill is sizzling, and with it are opportunities to promote mushrooms and entice produce sales. Make fresh mushrooms the super food of the backyard BBQ this summer with focused in-store promotions that point to the flavor, nutrition and flair they can add to any meal. Read more >>
Registered Dietitians at Retail – Let's Work Together!

More and more retailers are hiring Registered Dietitians (RD) on staff to help educate customers on nutrition and enable them to navigate grocery aisles based on their personal health goals and daily food needs. Learn how RDs can help communicate the benefits of produce and fresh mushrooms to inspire consumers and drive sales. Read more >>