A Banner Year for Mushrooms

Fresh mushrooms were the best performing vegetable among the top 20 retail produce categories in 2009, signaling consumers’ growing interest in the category. For continued success, retailers can leverage the increased interest in vitamin D and a new health campaign being implemented by First Lady Michelle Obama. Read on, to learn more about how these initiatives can drive sales with mushrooms.

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Let’s Move! Advocates a Moving Message for Retailers

Last month, First Lady Michelle Obama launched her campaign, Let’s Move!, committing to combat the epidemic of childhood obesity within one generation. Although the program is in its initial stage, the nationwide initiative could offer retailers many opportunities to promote fresh mushrooms. Read more >>

2009 Super Sales for the “Superfood”

Despite the weak economy, fresh mushroom sales climbed 6% in 2009 for the second year in a row as consumers continue to recognize the vegetable’s ”superfood” qualities. Read more >>

Enthusiastic Interest in Vitamin D Continues

2010 is an important year for vitamin D as consumers, the scientific community and the media continue to show growing interest in this ‘sunshine vitamin’ and its potential effect on health issues. Read more >>

Case Study: A Consumer Point-of-View

It’s no surprise that a mushroom display that’s well cared for and culled can help increase sales, but what do shoppers really look for in a mushroom display? The Mushroom Council recently took to the social media “streets” through an online contest to find out just what consumers are attracted to when it comes to mushrooms displays.